We Get You.
The people you surround yourself with as a business owner have a huge impact on your success, your satisfaction, and your ability to achieve your goals. We get you and your business. We respect your individuality. And, we challenge you.
The Lab–our entrepreneurial resource library & support community–is full of smart, experienced, and savvy business owners who want to help you succeed.
We help business owners help themselves.
MASSIVE RESOURCE LIBRARY
Want to know how to hire a VA, launch a new product, or price your work? We have a blueprint for that.
SMART SUPPORT COMMUNITY
There are over 400 seasoned business owners you can ask for help: coaches, copywriters, brand experts, designers, project managers, and more.
Hi, I’m Tara Gentile and I’ve been working with business owners for over 7 years to help them earn more customers, cash, and influence.
I love being a part of a diverse entrepreneurial business community. I’ve often felt ahead of the curve in other communities but this one brings together entrepreneurs at every stage. Tara has the uncanny ability to solve my major business problems in just a few minutes. I always know exactly what steps to take after our coaching calls. The Lab will always remain a part of my business-building arsenal.Patrice Perkins
Whenever I have a business-related question, I take it to the Lab. Not only do I get access to Tara’s brilliance, but I am continually blown away by the generosity and smarts in this community! I always come away with great feedback, advice, and resources to dig deeper. I’ve made lasting connections here, too. A lot of my most supportive, ongoing business relationships were born in the Lab.Melissa Dinwiddie
Here’s Why People Think We’re Crazy
We know that a community needs to be the right fit for you. We know you need to feel confident in your ability to get what you need. You want to make sure it works for you.
That’s why we open up our entire library, community, and mentor calls to you before we take your hard-earned money.
Get your questions answered, use our training, pick my brain–ALL FREE for 10 days.
WHO WE ARE
Lab members are coaches, writers, makers, PhDs, therapists, and designers. They’re copywriters, brand strategists, and scrapbooking superstars. Their experiences are diverse. Their businesses come in all shapes & sizes.
I’m Tara Gentile and a Lab membership is your access to me, this community of New Economy business owners, and the resources I’ve designed to serve businesses just like yours.
My specialty is pushing business owners who are already doing great work (whether for one or one million) to the next level of success.
I work with entrepreneurs to craft more effective marketing campaigns, more compelling sales processes, and more profitable business models. I often work with budding superstars to create leveraged income opportunities and backstage muses to construct sustainable models for working intimately with the people who bring them joy. I also work with artists, makers, and designers of all types to help them connect with more customers, develop customer-focused offerings, and bring in more money.
Tara possesses this uncanny ability to authentically connect with her students, empowering them with real, actionable tools to help them overcome their obstacles to achieve success. Although Tara might be teaching lessons to an audience of thousands, each student feels as if the instruction is customized specifically to them and their goals…that is something an instructor manifests or doesn’t…and Tara has it.Michael Karsh
WHAT ARE YOU WORKING ON?
Lab members are working to:
- Take their messages to a bigger audience and attract positive, challenging new customers.
- Leverage their big ideas in the form of a program or book to maximize profit & impact.
- Discover business models that allow them less time at the desk or more time in deep development.
- Push beyond trading time for money.
- Find the ease of owning a business and stop letting their businesses own them.
- Unlock magnetic brands that represent how they serve their clients best.
There are lots of places to find business advice- both paid and free. I read most everything Tara writes and own a few of her Creative Live classes. I like the way she thinks. The Lab is one of the first places I go if I’m looking for specific information about digital marketing and strategy to promote an offline business. The community of sharp-minded individuals can’t be beat.Dr. Andy Mathis
As someone coming from completely outside the online-biz world, the new skills and even terminology I need to master can be bewildering. The Lab is the one place I can come to ask the most basic questions without embarrassment, or pose the most sophisticated problems and get actionable advice. Sure, the community is warm and supportive, but above all, it’s smart and helpful!Jessica Abel
Here’s what’s included with your Lab membership:
- Twice monthly Q&A calls with business strategist Tara Gentile. Ask your questions, get answers.
- Our community of success-focused and vision-driven microbusiness owners just like you where you can ask your pressing business questions and get real-time answers from members, Quiet Power Strategy® Certified Strategists, and Tara.
- Access to Tara’s tactical resources including signature courses like The Living Room Strategy, Sales Page Kick Start, and The Customer Perspective Process™, the Launch Lab, Brand Positioning Reboot, and more…
- Library of webinars including resources on Landing Pages for Relationship Marketers, The Unconventional Power of a Pre-Mortem, Make Your Business Fascinating, and more…
- Guided business experiments on topics like advertising, SEO, prototyping, and more from subject-level experts like Natasha Vorompiova, Claire Pelletreau, and Lacy Boggs, as well as entrepreneurs like you who share their wisdom with our community.
The resources in this library are valued at over $3500. Coaching with Tara starts at $10,000 and has a waiting period of a 3-4 months or more.
When I’m looking for answers to help me run my business better, FIRST I bring my questions to the Lab THEN I google. I know thatand the other Lab members are there for me and happy to share what’s worked well for them, their best resources and honest feedback. After a year as a member, I can’t imagine how I did it without them before and can’t imagine ever leaving.
I don’t feel so alone in running my business anymore and that gives me the confidence I need to stay with it especially on days I feel like throwing in the towel.Jill Allison Bryan
I’ve purged so many communities in the last few months. It’s gotten to where it seems like it’s more “noise”, than substance in online groups. The Lab is one of the very few places I’ve found where…
a. I feel comfortable coming in to ask for advice/feedback (and I know I won’t be met with derision or worse… crickets)
b. I find other people posting things that interesting, useful, or conversational… rather than random fluff or whining.
c. The person who’s running the group (Tara) is actually a solid presence in the group, rather than a shadow-name to make everyone feel good about joiningAmanda Sue Howell
The Lab is on an entirely different level than any other business community I’ve been a part of. Every question gets intelligent and thoughtful answers. It’s an oasis of critical thinking and real business minded insight in a sea of empty promises.Karyn Kelbaugh
WHAT DOES A MEMBERSHIP COST?
FREE 10-day trial. Then, just $59 per month.
To get your questions answered and get back to growing your business, start your FREE 10-Day trial today!
You’ve got questions.
We’ve got answers.
Will this work for me?
We have members in a diverse set of fields: web design, fine art, copywriting, career coaching, music industry education, curriculum design, micromanufacturing, homewares, scrapbooking, and more. Our resources are built for all types of businesses to use and are based on core principles that many programs leave out.
If you want to hear from people in your industry, we can most likely hook you up. If you want to hear from people outside your bubble, we can definitely help with that too. Our goal is to get you the resources you need to create your next breakthrough.
Do I have time for this?
If you’re like most business owners we know, you’re currently spending hours per day looking for the answers you need. We aim to put those answers in 1 place for you so you always know where to go to get help.
You don’t have time to NOT use this. Whether you ask me on a mentor call, pose your question to the community, navigate the Lab library, or use our concierge support team to find what you need, we’ll do our very best to put you on the path forward as quickly as possible.
What kind of businesses belong to The Lab?
All sorts. We’ve got life coaches, illustrators, yarn dyers, health coaches, photographers, scrapbook designers, web designers, a tutor, a gardener, writers, and all sorts of others. They all run “microbusinesses” and they all believe that doesn’t mean getting by with less, but instead doing more with a lean & mean attitude.
Can I cancel any time?
Yes. Cancel any time.
What programs are included in The Lab membership?
All of them. Website Kick Start, Email Marketing Kick Start, Product Development 101, Marketing ReWired, The Customer Perspective Process, Sales Page Kick Start, The Living Room Strategy, Make Your Business Fascinating, and the Content Strategy Lab. You also get Tara’s three digital guides, The Art of Earning, The Art of Growth, and Quiet Power Strategy.
When are the monthly calls and what if I miss them?
Monthly calls are the 1st Wednesday at 8:30am Pacific/11:30am Eastern and the 3rd Thursday at 12pm Pacific/3pm Eastern. Every so often they need to be rescheduled due to Tara’s family or travel schedule. If you’re going to miss a call, you can drop your question in the Google+ community and Tara will answer it on the call. You can grab your answer on the recording!