Who are you blogging for?

If you blog to promote your business, you have a duty to yourself and your bottom line to consider who you are blogging for. Think you’re blogging for yourself? Think again. Think you’re blogging for your customers? Maybe. Think you’re not blogging for anybody but...

What’s your end game?

You’ve got a blog because you’ve been told you should. But truth be told, for all the time spent blogging – or time you’ve thought about blogging – you’re not seeing much in the way of results. This is when I get on the phone, in kind of an obnoxious...