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Let’s pretend we’re at a party. You mingle politely. You ask a few nervous attendees about the weather and what they grabbed off the buffet. Slowly you make your way to one side of the room. Alone. You ask a question, quietly, to the room. You wait for the response. No response comes. Maybe a [...]
I’m keenly aware that DIY culture doesn’t stop at knitting needles and paint thinner. If you’re running a small business or just trying to keep up with the glory of technology, there is plenty to DIY right on your own computer. video interviews Seen those nifty video interviews with side-by-side video of two people [...]
If you blog to promote your business, you have a duty to yourself and your bottom line to consider who you are blogging for. Think you’re blogging for yourself? Think again. Think you’re blogging for your customers? Maybe. Think you’re not blogging for anybody but your mom? Well, if that’s what you think. What you [...]
You’ve got a blog because you’ve been told you should. But truth be told, for all the time spent blogging – or time you’ve thought about blogging – you’re not seeing much in the way of results. This is when I get on the phone, in kind of an obnoxious you-don’t-want-me-to-say-it way, and ask, “What’s [...]